PIX System

PIX System

A worldwide asset-sharing and collaboration service designed for the film and entertainment industry. Creators from any location can instantly track project progress. The platform provides a comprehensive toolset for managing even the most intricate productions, facilitating group video and voice reviews, written or illustrated feedback, and centralized messaging.

COMPANY

X2X Media

Year

2022-24

Category

Product Design

Overview & History

Overview & History

In 2000s, the early years of digitization, industry experienced significant changes, with highly specialized teams and productions distributed across the globe.


Collaboration remained largely analog. Teams would gather in a room to review footage alongside the director and department heads, with time-stamp reference numbers running at the bottom of the screen.


To address this challenge, a platform was developed in 2003. Initially, it focused on enabling users to take notes while reviewing clips. However, over time, advancements led to the introduction of additional features. As a result, the platform gained popularity among filmmakers and production crews.

In 2000s, the early years of digitization, industry experienced significant changes, with highly specialized teams and productions distributed across the globe.


Collaboration remained largely analog. Teams would gather in a room to review footage alongside the director and department heads, with time-stamp reference numbers running at the bottom of the screen.


To address this challenge, a platform was developed in 2003. Initially, it focused on enabling users to take notes while reviewing clips. However, over time, advancements led to the introduction of additional features. As a result, the platform gained popularity among filmmakers and production crews.

Overview & History

In 2000s, the early years of digitization, industry experienced significant changes, with highly specialized teams and productions distributed across the globe.


Collaboration remained largely analog. Teams would gather in a room to review footage alongside the director and department heads, with time-stamp reference numbers running at the bottom of the screen.


To address this challenge, a platform was developed in 2003. Initially, it focused on enabling users to take notes while reviewing clips. However, over time, advancements led to the introduction of additional features. As a result, the platform gained popularity among filmmakers and production crews.

Mobile App (MVP)

A new direction for the platform.

The company announced that platform would be having a new look with new features.

Test Hub Alpha

Prior to the pivot, an MVP beta version of the app was released to the partners and and was well-received.

It gave a glimpse into the infinite possibilities that could be achieved with the new design.

A new direction for the platform.

The company announced that platform would be having a new look with new features.

Test Hub Alpha

Prior to the pivot, an MVP beta version of the app was released to the partners and and was well-received.

It gave a glimpse into the infinite possibilities that could be achieved with the new design.

Mobile App (MVP)

A new direction for the platform.

The company announced that platform would be having a new look with new features.

Test Hub Alpha

Prior to the pivot, an MVP beta version of the app was released to the partners and and was well-received.

It gave a glimpse into the infinite possibilities that could be achieved with the new design.

Problem Space

Problem Space

1. Legacy System Constraints
One of the biggest challenges was dealing with the app’s old codebase. Some modern UI/UX improvements just didn’t fit within the technical limitations. To tackle this, the design team worked closely with developers to understand what was possible. We found creative workarounds and compromises that still allowed for a fresh, updated look without overhauling the entire system.

2. Balancing Business Goals & User Needs
At times, the business goals seemed at odds with what users wanted. Through regular open discussions with stakeholders, we strived to find a balance—ensuring the redesign met business objectives while genuinely improving the user experience. Compromise and clear communication were our go-to strategies here.

3. Handling Frequent Iterations and Feedback
Constant feedback and design revisions sometimes felt like a never-ending loop. To streamline this, the design and product team established structured feedback cycles with clear deadlines.

4. Ensuring Consistency in UI/UX
With so many changes across different parts of the app, maintaining a consistent look and feel was challenging. I created a design system with reusable components, which not only saved time but also kept the visual language coherent throughout the app.

1. Legacy System Constraints
One of the biggest challenges was dealing with the app’s old codebase. Some modern UI/UX improvements just didn’t fit within the technical limitations. To tackle this, the design team worked closely with developers to understand what was possible. We found creative workarounds and compromises that still allowed for a fresh, updated look without overhauling the entire system.

2. Balancing Business Goals & User Needs
At times, the business goals seemed at odds with what users wanted. Through regular open discussions with stakeholders, we strived to find a balance—ensuring the redesign met business objectives while genuinely improving the user experience. Compromise and clear communication were our go-to strategies here.

3. Handling Frequent Iterations and Feedback
Constant feedback and design revisions sometimes felt like a never-ending loop. To streamline this, the design and product team established structured feedback cycles with clear deadlines.

4. Ensuring Consistency in UI/UX
With so many changes across different parts of the app, maintaining a consistent look and feel was challenging. I created a design system with reusable components, which not only saved time but also kept the visual language coherent throughout the app.

Problem Space

1. Legacy System Constraints
One of the biggest challenges was dealing with the app’s old codebase. Some modern UI/UX improvements just didn’t fit within the technical limitations. To tackle this, the design team worked closely with developers to understand what was possible. We found creative workarounds and compromises that still allowed for a fresh, updated look without overhauling the entire system.

2. Balancing Business Goals & User Needs
At times, the business goals seemed at odds with what users wanted. Through regular open discussions with stakeholders, we strived to find a balance—ensuring the redesign met business objectives while genuinely improving the user experience. Compromise and clear communication were our go-to strategies here.

3. Handling Frequent Iterations and Feedback
Constant feedback and design revisions sometimes felt like a never-ending loop. To streamline this, the design and product team established structured feedback cycles with clear deadlines.

4. Ensuring Consistency in UI/UX
With so many changes across different parts of the app, maintaining a consistent look and feel was challenging. I created a design system with reusable components, which not only saved time but also kept the visual language coherent throughout the app.

SOME FEATURES

Some Features

Some Features

SOME FEATURES

Some Features

Notes

Notes

While viewing media, users are able to make notes on that content. A user can make a note that is linked to a specific frame on a clip.

While viewing media, users are able to make notes on that content. A user can make a note that is linked to a specific frame on a clip.

Notes

While viewing media, users are able to make notes on that content. A user can make a note that is linked to a specific frame on a clip.

Sessions

Sessions

The team can seamlessly review content in real time, no matter where you are. Even when working from different locations, collaboration feels as natural as being in the same room.The live review feature offers synchronized media playback, real-time commenting, frame annotation and a secure system for sharing media.

The team can seamlessly review content in real time, no matter where you are. Even when working from different locations, collaboration feels as natural as being in the same room.The live review feature offers synchronized media playback, real-time commenting, frame annotation and a secure system for sharing media.

Sessions

The team can seamlessly review content in real time, no matter where you are. Even when working from different locations, collaboration feels as natural as being in the same room.The live review feature offers synchronized media playback, real-time commenting, frame annotation and a secure system for sharing media.

File Browser

File Browser

A production generates thousands of assets: scripts, dialogue, images, video takes, audio, and reference documents. The file browser keeps all of them organised in one place, inside the same platform where the work happens.

Creators can sort assets into folders by project, browse All files or quick-access Favorites, and manage everything with upload, download, rename, delete, get info, and share. Scripts, PDFs, audio, images, and video takes sit side by side, so nothing is lost across separate drives or tools.

Why it matters for production houses

Studios often run multiple projects at once, with large teams working across them. The file browser gives them a single, structured source of truth: familiar studio naming conventions for takes and shots, clear project separation, easy sharing between collaborators, and quick access to existing IP that can be reused in new productions.

A production generates thousands of assets: scripts, dialogue, images, video takes, audio, and reference documents. The file browser keeps all of them organised in one place, inside the same platform where the work happens.

Creators can sort assets into folders by project, browse All files or quick-access Favorites, and manage everything with upload, download, rename, delete, get info, and share. Scripts, PDFs, audio, images, and video takes sit side by side, so nothing is lost across separate drives or tools.

Why it matters for production houses

Studios often run multiple projects at once, with large teams working across them. The file browser gives them a single, structured source of truth: familiar studio naming conventions for takes and shots, clear project separation, easy sharing between collaborators, and quick access to existing IP that can be reused in new productions.

File Browser

A production generates thousands of assets: scripts, dialogue, images, video takes, audio, and reference documents. The file browser keeps all of them organised in one place, inside the same platform where the work happens.

Creators can sort assets into folders by project, browse All files or quick-access Favorites, and manage everything with upload, download, rename, delete, get info, and share. Scripts, PDFs, audio, images, and video takes sit side by side, so nothing is lost across separate drives or tools.

Why it matters for production houses

Studios often run multiple projects at once, with large teams working across them. The file browser gives them a single, structured source of truth: familiar studio naming conventions for takes and shots, clear project separation, easy sharing between collaborators, and quick access to existing IP that can be reused in new productions.

Mobile App (MVP)

Mobile App (MVP)

Film and TV productions review footage every day, but decision-makers aren’t always at a desk. This MVP brings PIX’s secure media review to mobile, so directors, producers and executives can watch and respond from anywhere.

Film and TV productions review footage every day, but decision-makers aren’t always at a desk. This MVP brings PIX’s secure media review to mobile, so directors, producers and executives can watch and respond from anywhere.

Mobile App (MVP)

Film and TV productions review footage every day, but decision-makers aren’t always at a desk. This MVP brings PIX’s secure media review to mobile, so directors, producers and executives can watch and respond from anywhere.

This project is under NDA.

Please reach out if you'd like to learn more about it.

©2026 PUSHKAR SINGH

Go Back To Top

©2026 PUSHKAR SINGH

Go Back To Top